New Belgium’s Sour Good Beer Manifests on the East Coast
New Belgium Brewing Company started out in the basement of a guy who rode his bike through European villages searching for ingredients to make the best brew he could imagine. Jeff Lebesch returned to Fort Collins, Colorado to work on his basement brewery. His first two creations consisted of a brew with earthy undertones named Abbey and a well-balanced amber to be named Fat Tire; the beginning of the New Belgium Brewing Company. Kim Jordan, Jeff’s wife quickly got involved as the first bottler, sales rep, distributor, marketer and financial planner. Their next door neighbor, Anne Fitch, included her artwork in the brewery’s planning and it continues to be used today on the New Belgium’s labels today.
The company busted out of the basement and the home brewing kit made out of repurposed dairy equipment in 1991 to set sights on a “liquid center” in Fort Collins. Peter Bouckaert helped create the brew into what it is today as Jeff left to pursue other interests with Kim Jordan to became CEO.
With the New Belgium’s Company core values and beliefs in mind, the brewery would become a remarkable company known for producing world-class beers, trust, commitment and having fun.
Now the Liquid Center in Fort Collins is open Tuesday-Saturday from 10am to 6pm for tours of the brewery. All ages are welcome to see how the New Belgium beer is made, sample and buy souvenirs for all of your friends. Growlers are up for grabs as well and can be filled at the Liquid Center at your convenience.
Not only does this beer still have two of its originals, Fat Tire and and Abbey for you to chug, they have a countless amount of other satisfying brews. Varying from rich and foamy to smooth and tastefully delicious, New Belgium has something for every beer lover and even for the non-beer lover. New Belgium’s website can provide you with your search for the perfect beer at www.newbelgium.com.
Thursday, April 5 the New Belgium Brewing Co. announced that they will be opening an east coast brewery in Asheville, North Carolina. Kim Jordan and the rest of the brewery team are looking to break ground in the first quarter of 2013 on 17.5 acres of a brownfield site. The brewery will be tentatively up and running for the first quarter of 2015. A planned annual brewing capacity of 400,000 barrels in a 150,000 square-foot facility will give room for growth for the years planned. Tours and a tasting room will be open to the public. Asheville was chosen as the second brewery because of the city, natural resources and the outstanding beer culture.
With the opening of a new brewery, many more options will open up for the New Belgium brew and its crew. Maybe they’ll add to their already extensive list of beers for all to enjoy.
Follow us on Twitter @CraftBeerCritic
Like us on Facebook!
Question / Comments? CraftBeerCritics@gmail.com